A coupon management system is an interesting way of marketing strategy and penetration in the market by an organization to boost sales. The coupon management system can be a good way of providing discounts and increasing the sales of a company depending upon the strategies being planned and executed by the top level. It can be managed through Coupon Management software or manually wherein an intermediary can act as a coordinator between managing the coupon system of the company and the channel distribution system in the market.
Benefits of Coupon Management System
- A Coupon management system is being widely used by companies to boost the sale of the organization’s products.
- Digital coupon management can also be an effective way to introduce either new products/brands in the market or move out the old stocks or both.
Marketing of Products
- Coupons were introduced in the system as a penetration strategy for the marketing of their products wherein discounts and coupons were given on the purchase of certain items.
- With the use of these coupons, sales increased and thus also providing the discounts to the end user.
Increased Cash Inflow
Encashment of Coupons
- A consultancy can manage the coupons on behalf of the organization, and thus can add support for the dealers.
- Companies can outsource digital coupon management and the payment of the coupons redeemed by the dealer can be encashed rather than going for a credit note or balancing it in the next purchase of the dealer.
- Coupons management through an intermediary can motivate the dealers in the distribution system to enhance the sales of the products as the rewards can be monetary rather than just balancing of accounts.
- Effective coupon management can add new customers for business and can also add up old customers who would also join in.
- It can also minimize the advertising cost of the business.
How ASC Helps?
- Responsibility for GST/ Taxation compliances
- Assistance on matters relating to Finance/GST/Legal/Audit/HR.
- Seamless payments with simultaneous intimation of payment advice.
- Managing the system of dispersal and redemption of coupons.
- Facilitating cash/bank Payments to distributors for redeemed coupons.
- Overcome issues of Net 30/60/90 day payment terms.
- No Tax Hassles – GST Compliance responsibility will lie with ASC.