Singapore Trademark Registration & Protection Services

Securing your brand identity with a registered trademark is a vital step for any business. At ASC, we understand that protecting your brand adds significant value, and we’re here to guide you through each step of the Singapore Trademark Registration. This comprehensive guide covers everything you need to know about trademarks, from registration to global protection.

What is a Trademark?

A trademark is a symbol, word, or combination of elements that identifies your products or services and differentiates them from those of competitors. It can be a name, logo, slogan, or even a unique colour or sound that consumers associate with your brand. Once registered, your trademark gives you exclusive rights to use it in your industry, protecting it from unauthorized use by others. Under Singapore trademark law, a trademark serves as a valuable asset, offering brand recognition and market positioning.

Trademark Registration Process in Singapore

ASC Group provides end-to-end support to streamline the trademark registration process in Singapore, ensuring that your brand is legally safeguarded. Here’s how the process works:

1. Registration Criteria: A preliminary search checks if your intended trademark is available and not infringing on existing trademarks. This step is vital in the steps to secure a trademark in Singapore and minimizes the risk of objections later in the process.
2. Apply for the Trademark: Submit an online trademark application in Singapore with Singapore’s Intellectual Property Office (IPOS), detailing the mark and the categories of goods or services it covers. ASC can assist in accurately drafting and filing this application, avoiding costly errors.
3. Examination: IPOS examines your application, verifying that the trademark meets registration requirements and does not conflict with existing marks.
4. Publication: If the application passes examination, it is published in the Trademark Journal. The public has a period to file any objections to your registration.
5. Registration Success: Once any objections are resolved, your trademark is officially registered, granting you exclusive rights for up to 10 years with renewal options.
    

What Is a Priority Claim?

A trademark priority claim in Singapore allows you to extend the filing date of your trademark application across multiple countries. This means that if you file for trademark protection in another country within six months of your Singapore application, the international application can inherit the initial filing date.

ASC Group can guide you on making priority claims, helping ensure that your trademark rights extend seamlessly into key international markets, safeguarding your brand against competing registrations abroad.

How to Protect a Trademark Worldwide?

Globalizing your brand often requires trademark protection across multiple jurisdictions. While registering in Singapore grants you national rights, you may consider extending protection to other countries using the Madrid Protocol registration Singapore, an international treaty simplifying trademark registration across multiple member countries.

• Madrid Protocol: Singapore is a member of the Madrid Protocol, allowing businesses to register a trademark in over 120 countries through a single application.
• Monitoring & Enforcement: Trademark monitoring services in Singapore are essential. ASC can support ongoing monitoring to detect potential infringements and enforce your rights globally, working with international IP bodies and legal partners to safeguard your brand identity.

Cost of Trademark Registration in Singapore

What is the cost of registering a trademark in Singapore? Registering a trademark involves several costs, primarily comprising official fees set by the Intellectual Property Office of Singapore (IPOS). Here's a breakdown of the approximate expenses:

Application Fees

• Online Filing
  • S$280 per class: Applicable when selecting goods and services from IPOS's pre-approved database.
  • S$380 per class: Applicable when specifying goods and services not listed in the pre-approved database.
• Manual Filing
  • S$374 per class: Applicable for paper-based submissions.

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Key Takeaways

• Trademarking is Essential: A registered trademark protects your brand, ensuring exclusive rights to your logo, name, or symbol in the market.
• Step-by-Step Registration: The process involves trademark search, application filing, examination, publication, and final registration.
• Priority Claims: Extending the filing date internationally is possible with priority claims, strengthening your rights in multiple markets.
• Worldwide Protection: ASC offers support in extending your trademark protection globally via the Madrid Protocol and international IP partnerships.
• Renewing a trademark in Singapore: How to guide: Renewal ensures ongoing protection of your trademark rights.

At ASC Group, we’re here to be your partner in protecting your brand. Our expertise in best trademark registration services in Singapore and comprehensive brand protection means we handle the complexities, so you can focus on growing your business confidently and securely. Contact us to begin safeguarding your brand today!

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