India Marketing Entry Strategy Consulting: ASC Group

INDIA MARKET ENTRY CONSULTING SERVICES

India Market Entry has been the preferred destination for overseas investors and continues to attract foreign investment across sectors for a variety of reasons. Numerous economic and administrative measures, low labor costs, and simplified foreign investment procedures have paved the way for foreign multinationals to make informed decisions for their business growth. A business requires a comprehensive India Entry Strategy Consulting to navigate the proper channels of India Entry Registration before investing in India.

Any investment by a non-resident individual or business is subject to the eligibility conditions and restrictions in the applicable India Market Entry Strategy and Foreign Direct Investment (FDI) policy. While many sectors enjoy general permissions under the Automatic Route, other sectors require government approval, subject to specific restrictions.

Foreign multinationals can choose from several routes for India market entry registration to establish their presence and start operations in the Indian market. These include:

• Liaison Office
• Branch Office
• Branch Office in Special Economic Zones (SEZs)
• Project Office
• Wholly Owned Subsidiary
• Joint Venture
• Limited Liability Partnership (LLP)

To succeed in India's dynamic market, foreign companies need robust India Marketing Entry Strategy Consulting. This includes tailored guidance on Market Entry Strategy for India and structured solutions to meet their business goals.

At ASC Group, we specialize in India entry services, offering a full spectrum of India Entry Strategy Services. From conducting an initial market study to supporting post-setup operational optimization, we ensure seamless India Market Entry for foreign investors and multinational groups. Our expertise in India Entry Strategies includes identifying opportunities, mitigating risks, and providing actionable insights through India Marketing Entry Consulting services.

By investing time to understand your business operations, needs, and goals, we craft customized India Marketing Entry Strategy solutions that pave the way for your success in the Indian market.

India has been the preferred destination for overseas investors and continues to attract foreign investment across sectors for a variety of reasons. Numerous economic and administrative measures, low labor costs, and simplified foreign investment procedures have paved the way for foreign multinationals to make informed decisions for their business growth. A business requires a comprehensive India Entry Strategy Consulting to navigate the proper channels of India entry registration before investing in India.

Any investment by a non-resident individual or business is subject to the eligibility conditions and restrictions in the applicable India Market Entry and Foreign Direct Investment (FDI) policy. While many sectors enjoy general permissions under the Automatic Route, other sectors require government approval, subject to specific restrictions.

Foreign multinationals can choose from several routes for India Market Entry Registration to establish their presence and start operations in the Indian market. These include:

• Liaison Office
• Branch Office
• Branch Office in Special Economic Zones (SEZs)
• Project Office
• Wholly Owned Subsidiary
• Joint Venture
• Limited Liability Partnership (LLP)

To succeed in India's dynamic market, foreign companies need robust India Marketing Entry Strategy Consulting. This includes tailored guidance on Market Entry Strategy for India and structured solutions to meet their business goals.

At ASC Group, we specialize in India entry services, offering a full spectrum of India Entry Strategy Services. From conducting an initial market study to supporting post-setup operational optimization, we ensure seamless India Market Entry for foreign investors and multinational groups. Our expertise in India Entry Strategies includes identifying opportunities, mitigating risks, and providing actionable insights through India Marketing Entry Consulting services.

By investing time to understand your business operations, needs, and goals, we craft customized India Marketing Entry Strategy solutions that pave the way for your success in the Indian market.

EASE OF DOING BUSINESS IN INDIA

The rank of India raised to 77 in 2018 from 100 in 2017 among 190 countries that participated in World Bank Ranking. Ease of Doing Business improved from 124.82 in 2008 until 2018, to 139 in 2010, and holding a record of high to 77 in 2018.

In recent years, the Indian startup environment has really taken off and emanated into attention on its own—motivated by factors like massive funding, evolving technology, consolidation activities, and a burgeoning domestic market. The statistics are depicting—from roughly 3000 startups in 2014 to a forecast of more than approx. 11000 by 2020, this is certainly not a passing trend. It has brought a revolution in the business and motivated young talent to start their own company by receiving great motivation from a successful startup entrepreneur. India is changing at the fastest rate and opening a gate for a global entrepreneur to establish a business in India and grow at a faster pace. We at ASC help businesses with end-to-end advisory and consulting to prepare their business for entry into India.

LEGAL CHALLENGES FACED BY A STARTUP IN INDIA

Legal Challenges are one of the biggest challenges encountered by startup companies. The startup companies might lend up into trouble when the company fails to meet all the legal requirements.

For a startup, it is not possible to pool in resources equal to the deep-rooted corporate house. However, with proper knowledge and support from the right consultancy, the risk can be prevented or diminished.

• Business structure: First and foremost thing about business is to classify the top requirement of the business. Based on the set of requirements, the structure of the business is articulated such as sole partnership, proprietorship, a public company, private limited company, or a limited liability partnership. There are certain legal requirements that need to be followed for each business structure.
• Taxation: Full acquiescence with tax laws is compulsory to avoid punishment and penalties. Startups must have inclusive knowledge about their tax liabilities towards the state and central governments. Startups should ensure that they are aware of the new taxes, their impact on the business model, and their liabilities.
• Business licenses: To ensure your business run without any trouble, the required licenses have to be attained. Most licenses are based on industry-specific. For instance, a startup food business has to obtain licenses relating to food safety, health, and food adulteration. The conditions mentioned in the license have to be fulfilled to avoid further complications.
• Labor Laws: When a startup inaugurates operations and employs employees, it is subject to the countries labor laws. The major challenge for startups is to safeguard that it is compliant with all the appropriate labor laws. These laws relate to minimum wages, provident funds, payment of gratuity, maternity benefits, and prevention of sexual harassment at the office, etc.
• Listing Requirements: A company has to comply with relevant SEBI regulations to list its securities in a stock exchange. These are regularly updated, and hence it is important for a startup to be well-versed in all the up-to-the-minute developments.
• Protection of Intellectual Property: With the growth in startup entrepreneurs, the company needs to create intellectual property (IP) simultaneously comprised of codes, research findings, algorithms, designs, etc. This is done to protect the IP from misusing by other entities or competitors and gain profit. Basic tenets of intellectual property rights should be considered such as copyright protection, trademark registration, patent filing, etc.

How ASC Helps?

• Understanding the business plan or goal of foreign investors;
• Identifying any restrictions in the Foreign Direct Investment policy including obtaining any approval;
• Assisting in identifying the right or suitable geographical locations for establishing business operations;
• Identifying the appropriate jurisdiction for entry into India from tax and regulatory perspectives;
• Identifying the suitable corporate structure viz company, LLP, etc. for carrying on business operations in India;
• Devising tax-efficient cash or profits repatriation strategies;
• Transaction advisory in case an already existing business is acquired e.g. share deal or asset deal;
• Drafting / reviewing contracts with local joint venture partners, due diligence support, other business contracts;
• Setting up formalities like the incorporation of company or LLP, the opening of bank accounts, obtaining tax deduction account number (TAN) and permanent account number (PAN);
• Providing administrative, legal, HR, Accounting, and IT support;
• Ongoing tax and regulatory compliances.